A news release from his campaign team says they are buying time to air the the 30 second ad on Albuquerque's commercial stations and on cable outlets throughout the state.
Updated: We've learned the total ad buy is around $7,700.
The messaging, in the ad, focuses on Rael’s ability to build relationships for a better New Mexico and is tied to his Ask Anyone email campaign, which features voters sharing their personal stories about Rael.
“What we wanted to show was the unique power of his leadership, from his personal warmth to his integrity and commitment," Steve Wedeen, of Vaughn Wedeen Kuhn said about the spot he produced. "We wanted to show Lawrence up close for the voters to see.”
Rael, who retired from as the Executive Director of the Mid-Region Council of Governments, faces four other candidates, including former Democratic Party of New Mexico chair Brian Colón, state Rep. Joe Campos and state Senators Linda Lopez and Jerry Ortiz y Pino.
Colón's camp said it is also making plans for a "substantial ad buy early in the campaign."
Each candidate is vying for at minimum of 20 percent of the delegate vote at the New Mexico Democrat Party's 2010 state convention on March 13th at the Buffalo Thunder resort for an automatic ballot position in June primary election.
Four Republicans have announced their candidacies for lieutenant governor — state Sen. Kent Cravens of Albuquerque, 2006 Republican gubernatorial candidate J.R. Damron, former state Rep. Brian Moore of Clayton, 2002 Republican gubernatorial nominee John Sanchez. Albuqureque nurse Bea Sheridan has withdrawn from the race.