Chuck Jones’ Pepé Le Pew and hot air balloons featured on NM's Rose Bowl Parade float design

Despite 7.6% state budgets cuts across the board, the NM Tourism Department is moving forward with it's plans to participate in the 2010 Tournament of Roses Parade float.

Earlier this month Tourism Secretary Micheal Cerletti announced the float's theme, and tonight at the Anderson-Abruzzo International Balloon Museum, the group unveiled the floats design.

Academy-Award®-winning Pepé Le Pew and Penelope Pussycat, entertainers of the young and the young at heart for more than 60 years, will take to the southern California skies aboard one of the Land of Enchantment’s most iconic images when New Mexico’s float – “Enchantment is in the Air” - travels Colorado Blvd. in Pasadena, California January 1 in the 2010 Tournament of Roses® Parade.

Pepé Le Pew and Penelope Pussycat were created by the late cartoonist Chuck Jones. Even with his passing, Chuck’s ties to New Mexico remain strong - one of the three Chuck Jones Galleries is located near the Santa Fe Plaza.

The 2010 parade will be the fourth time in the past five years that New Mexico will be represented by a float in the Tournament of Roses® Parade, and it follows on the heels of last year’s float, “Hats Off To New Mexico – Beep Beep,” starring Wile E. Coyote and Roadrunner, which won the Bob Hope Humor (“most comical and amusing”). The 2008 float, featuring Roswell aliens and Spaceport America, was also honored, as winner of the as Grand Marshal’s Trophy “for excellence in creative concept and design.” It is one of the top three awards given each year.

“The response the state has received from our appearances in the previous Tournament of Roses® Parades and the media efforts we sponsored primarily targeting the Southern California travel market have been tremendous,” Secretary Cerletti said. “This is an incredibly effective way to reach potential visitors to New Mexico from all around the country and all over the world.”

Nearly 40 million Americans in 16.5 million households tuned in to watch the parade on nine national and international television networks each year. The Parade is also broadcast live in 150 countries and territories worldwide. Other media-oriented events promoting New Mexico in Southern California are also being planned.

“During these tough economic times, it is important to remember that the mission of the New Mexico Tourism Department is to attract domestic and international visitors to New Mexico,” Secretary Cerletti said. “It is vital that we do everything we can to take advantage of unique opportunities to reach potential visitors. The Tournament of Roses® Parade is just one such effort. What it means - ultimately – is more tourism dollars to the state’s economy, benefiting all New Mexicans.”

Once again, the New Mexico float is designed by award-winning float designer Raul Rodriguez and built by Fiesta Parade Floats of Pasadena, Calif. under contract with the Tourism Department.

Nothing says “A Cut Above the Rest” (the theme of the 2010 Tournament of Roses Parade) like New Mexico’s hot air balloons. “It can be a huge undertaking or something quite simple,” Secretary Cerletti said of the challenge to create a float that can represent New Mexico’s diverse entertainment offering in a colorful, eye-catching design.

“Fanciful balloons - marvelous, mysterious, colorful balloons - evoke all of the wonder and fun of childhood’s simplest joys,” Cerletti added. “Those children, now adults, can relive those magical days of youth in New Mexico. Whether traveling a winding mountain road or floating high above over cities, villages or the wide open plains in a hot-air balloon, visitors to New Mexico are ‘A Cut Above the Rest’.”

The love-struck French skunk Pepé Le Pew is seeking “l’amour” as he yet again is in romantic pursuit to seduce Penelope Pussycat with amorous gifts of red roses and a heart-shaped box of chocolates. In her attempt to escape the ever-persistent Pepé, Penelope dangles precariously from the gondola of a swaying hot-air balloon. Pepé turns from side-to-side as he offers tokens of his affections.

The picturesque landscapes of New Mexico are comically depicted in animation art form from the snow-capped trees of the majestic mountains, through the teetering rock formations on down to the colorful desert floor bursting alive with blooming yuccas.

Pepé and Penelope will be artistically crafted in layers of velvety black onion seed and crisp white coconut flakes. The colorful hot air balloons are created in a rainbow of materials including yellow and gold strawflower petals, green split peas, blue, hot pink and purple sinuata statice, dehydrated carrot and red bell peppers, safflower spice, sweet rice and coconut flakes. The gondola baskets are woven in cornhusk and kiwi vines. Fiesta Parade Floats worked closely with Warner Bros. to insure the figures of Pepé Le Pew and Penelope Pussycat were reproduced to their exact specifications.

The colorful landscape of New Mexico comes vividly alive in over 50,000 roses. The unique rock formations are created in butterscotch and bronze chrysanthemums with striations of roses including brown Leonodis, Café Ole, Coffee Break and tan Caramel and Sahara roses. The desert floor comes vibrantly alive in orange rose shades of Saturno, Star 2000, Mercedes, Tropical Amazon and Verano. Fluffy clouds of white coconut flakes float above the landscape floor. Yucca blossoms have been created in over 10,000 white dendrobium orchid florets individually glued onto small welded rods.

Beep. Beep. Coyote and Roadrunner Highlight New Mexico's 2009 Tournament of Roses Parade Float!

The beloved cartoon characters of Wile E. Coyote and the Road Runner have entertained millions of young children, and the young at heart, since 1949 when animation legend Chuck Jones first introduced us to his parody of chase cartoons.

On January 1, 2009, the wacky and zany antics of these two stars of the cinema - florally recreated and larger-than-life – will headline the State of New Mexico’s float, “Hats Off To New Mexico – Beep!Beep!,” as it travels Colorado Blvd. in Pasadena, California in the 2009 Tournament of Roses® Parade.

Here our report on News Radio 770KKOB:



This is the third time in the past four years that New Mexico will be represented by a float in the Rose Parade, and it follows on the heels of last year’s float, “Passport to Our World & Beyond,” winner of the coveted Grand Marshal’s Trophy “for excellence in creative concept and design.” It is one of the top three awards given each year.

Once again, the New Mexico float will be designed by award-winning float designer Raul Rodriguez and built by Fiesta Parade Floats of Pasadena, Calif. under contract with the New Mexico Tourism Department.

Raul Rodriguez was a featured guest for the unveiling of the 2009 float design Thursday evening (October 16, 2008) at the Chuck Jones Gallery just off the Santa Fe Plaza.

Here our interview with Mr. Rodriquez:



Tourism Cabinet Secretary Michael Cerletti tell us the parade float is another marketing tool to expose the state to tourists from Southern California and around the world:




While New Mexico’s state bird has been entertaining visitors to the Land of Enchantment since its official designation in 1949, so has its cartoon counterpart entertained movie-goers. In fact, both celebrate their 60th anniversary in 2009.

Mike Stauffer with the NM Tourism Department give us this description of the float:

Float Description

Zooming down the roadway of old Route 66, Wile E Coyote, strapped atop an ACME rocket, is making yet another futile attempt to catch the Road Runner, just as he shifts into high gear. Fans know it is only a matter of seconds before this elaborate scheme will invariably fail with catastrophic results for the Coyote.

Their accelerating chase travels through the abstract scenery of New Mexico’s Land of Enchantment. The vast landscapes of the State are comically depicted in animation art form from the snow-capped trees of the majestic mountains, through the teetering rock formations on down to the colorful desert floor bursting alive with blooming yuccas.

“It can be a huge undertaking or something quite simple,” Secretary Cerletti said of the challenge to create a float that can represent New Mexico’s diverse entertainment offering in a colorful, eye-catching design. “New Mexicans, however, robustly celebrate this diversity; and when people around the world turn on their television sets to watch the 2009 Tournament of Roses® Parade broadcast, our ‘Hats Off To New Mexico – Beep” Beep!’ float will turn heads. Fiesta Parade Floats has done a remarkable job in capturing the whimsical side of New Mexico’s entertainment story.”

Wile E. Coyote will be crafted from brown uva and creamy white pampas grass. He rides atop a rocket created in 8,200 brilliant red carnations. The Road Runner will sport a plumage of dark blue sinuata statice and light blue delphinium florets with legs decorated in yellow split pea beans applied one-by-one.

The Road Runner is going full speed with legs moving so fast they are almost a blur as the Coyote hangs on tight to the gyrating rocket to which he is attached. The pinnacles of the rock formations spin and wobble to the vibration of the musical sound track and the Road Runner’s famous Beep! Beep!

New Mexico will come vividly alive in more than 50,000 roses. The unique rock formations will be created in butterscotch and bronze chrysanthemums with striations of roses. The desert floor will feature roses in shades of orange, while the yucca blossoms will be created in over 10,000 white dendrobium orchid florets individually glued onto small welded rods. Black chive seeds and white sweet rice cover the Route 66 roadway.

The national and international exposure offered New Mexico through television coverage of the 2008 Tournament of Roses® Parade was valued at more than $1 million, according to industry experts. Nearly 40 million Americans in 16.5 million households tuned in to watch the parade on nine national and international television networks, including NBC, ABC, HGTV and the Travel Channel. The Parade was also broadcast live in 150 countries and territories.

It is estimated the exposure offered New Mexico following this year’s appearance –especially considering the publicity generated as winner of the Grand Marshal’s Trophy last year– will be even greater. Co-sponsors of this year’s event including Isleta Casino & Resort, New Mexico State Parks, Albuquerque Convention & Visitor’s Bureau, Santa Fe Convention & Visitor’s Bureau, the Town of Taos, the Town of Red River, Santa Fe Brewing Company, ESPN and El Pinto Restaurant in Albuquerque.

“The national and international exposure offered New Mexico through our appearance in the Parade and the media events held in conjunction is immeasurable,” Secretary Cerletti said. “Our purpose in participating in this event – like all our advertising efforts - is to pique the interest of our potential visitors and to create in them a curiosity to find out more about the Land of Enchantment. It is important that the New Mexico tourism industry does everything it can to take advantage of unique marketing opportunities, like the Tournament of Roses® Parade.”

The Tourism Department says they still have sponsorship opportunities available. If you're interested in promoting your town, region or company contact them in Santa Fe for more details.